About Floor Direct USA

Who We Are

At Floor Direct USA, we’re redefining the way homeowners, contractors, and designers shop for flooring.

Instead of navigating pushy showrooms, inflated prices, or confusing product catalogs, we built a simple, transparent platform that brings premium flooring directly to your door — at competitive, wholesale-level pricing.

We partner with trusted national brands like MSI Surfaces, Lion’s Floor, and SK Flooring to provide a curated selection of luxury vinyl plank, engineered hardwood, and specialty collections that meet the highest standards of durability, style, and performance.

Our team comes from the worlds of construction, design, and e-commerce. We combine deep product knowledge with a digital-first approach to create an experience that’s fast, honest, and built around the customer. From ordering samples to scheduling freight delivery, we’re here to make flooring projects easier than they’ve ever been—whether you're renovating a single room or outfitting a full development.

Our Vision

To become the most trusted online flooring destination in America by delivering a seamless, modern, and transparent experience that empowers customers to create beautiful spaces—without the traditional complexity, cost, or pressure.

We envision a world where:

  • Quality flooring is accessible to everyone
  • Pricing is clear and honest
  • Delivery is fast, reliable, and handled with care
  • Customers feel confident at every step of the process
  • Contractors and designers have a partner they can rely on

Floor Direct USA aims to be the leading bridge between premium flooring manufacturers and the modern consumer.

Our Mission

Our mission is simple:

Deliver premium floors, trusted guidance, and exceptional value—directly, quickly, and transparently.

To accomplish this, we commit to:

  • Curating top-tier product lines that meet strict quality and performance standards
  • Offering fair, competitive pricing without markups or hidden fees
  • Providing nationwide shipping, from UPS sample kits to full-freight pallet deliveries
  • Supporting contractors and design professionals with dedicated programs and volume pricing
  • Empowering customers with knowledge, clear specifications, and real-time support
  • Making flooring selection stress-free, from sample to installation

At our core, we believe beautiful spaces start with great floors—and great floors start with a buying experience you can trust.

Why Choose Floor Direct USA

Trusted Brands

Partnered with leaders like MSI Surfaces, Lion’s Floor, and SK Flooring — every product meets the highest standards of durability and design.

Nationwide Delivery

From single rooms to full-home projects, our logistics network brings your order safely and efficiently anywhere in the U.S.

Expert Support

Our specialists help you find the right material for your space, order size, and installation type.

Transparent Pricing

No hidden markups or retail overhead — just quality flooring at wholesale-direct value.

Designed to Last

High-performance materials. Industry-leading engineering. Timeless design.

Every product we offer is built to withstand real-world living — pets, kids, spills, heavy traffic, and everything in between. By partnering directly with trusted manufacturers like MSI Surfaces, Lion’s Floor, and SK Flooring, we ensure each collection meets strict durability, stability, and performance standards.

Our floors are crafted with advanced wear layers, premium core technologies, and scratch-resistant finishes that are made to look beautiful not just today, but for years to come.

Quality you can see. Durability you can feel. Peace of mind that lasts.

Trusted by Contractors & Homeowners

Whether you're a homeowner renovating a single room or a contractor managing multiple projects, Floor Direct USA delivers the reliability and efficiency you need.

Homeowners love us for our clear pricing, fast shipping, and sample-first approach. Contractors rely on us for consistent inventory, straightforward communication, and access to top-tier brands their clients already know and trust.

With thousands of nationwide installations across residential, commercial, and multi-unit developments, our products have earned a reputation for both beauty and performance.

Real projects. Real trust. Real results.

Contractor Pricing & Volume Discounts

We’re proud to support the professionals who build and transform the spaces people live in.

Contractors, builders, remodelers, designers, and flooring installers receive:

  • Exclusive contractor pricing
  • Tiered volume discounts
  • Priority freight scheduling
  • Direct access to our support team
  • Faster sample delivery to help close client projects

No franchise fees. No commitments. No hidden qualifications.

Whether you're ordering a single pallet or outfitting an entire development, we make sure you get competitive, reliable, industry-friendly pricing on every order.


Each handcrafted piece not only adds aesthetic value to your space, but also offers an inner warmth and emotional depth.

Brands We Carry

Lions Floor

Lions Floor

SK Flooring

SK Flooring

MSI Surfaces

MSI Surfaces

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